CeramTec GmbH is bundling its activities in the field of machining under the SPK by CeramTec brand. With the relaunch of SPK, the company is also emphasizing the expansion of its machining activities.
- SPK by CeramTec is the new brand for the product and service portfolio in the field of machining
- The new brand builds on the existing traditional brand and expands it
- With SPK, CeramTec underlines its position as a machining expert
For many years, CeramTec’s machining activities have stood for high-performance and efficient design of machining processes. The company is now bundling all its services in this area under one roof – the SPK by CeramTec brand. The traditional SPK brand, which is over seventy years old, has always stood not only for the proven range of cutting tools, but also emphasizes the company’s many years of experience in this field and its role as a process supplier. „SPK stands for a holistic approach to machining processes – we are not just a supplier of parts,“ emphasizes Christian Strüver, Vice President SPK Cutting Tools.
SPK by CeramTec: Strong in machining
With the SPK brand, CeramTec is underlining the strategic importance and further expansion of its machining activities. In addition to the machining of cast iron materials, SPK by CeramTec now also offers comprehensive machining solutions for heat-resistant superalloys and hard materials.
Under the new SPK brand, CeramTec offers a range of indexable inserts made of ceramic cutting materials, polycrystalline cubic boron nitride (CBN) and SiC whisker-reinforced ceramic cutting materials for turning, hard turning, grooving, milling and boring. With this range of cutting materials, materials made of cast iron, heat-resistant superalloys and hard materials such as hardened steels or sintered metals can be machined economically and reliably. The range of cutting materials is complemented by an extensive portfolio of tools and tool systems. Added to this are the engineering services. „With SPK, we want to offer our customers the greatest possible added value. That is why we not only offer excellent cutting tools, but also expertise – namely an understanding of the cutting process and its optimization. With SPK Engineering services, our customers achieve highly productive and reliable machining processes that lead to high-quality machining results – and the decisive increase in productivity,“ emphasizes Strüver.
Building on many years of experience
CeramTec is a leading provider of machining solutions and as a company can look back on many years of experience in the field of machining: since its foundation in the 1950s, CeramTec has focused on machining innovations and productivity in the machining division. „The existing brand is well established, has a positive connotation and stands for unconditional quality – that’s where we come in,“ explains Strüver. The traditional brand image is therefore still recognizable in the new brand image. However, it has been expanded to include a new brand design that focuses on the fields of application of the machining solutions.
„With SPK, we are demonstrating our strength in the field of machining and are also focusing even more on it within the company: with the relaunch, we are expanding our product and service portfolio and positioning ourselves more broadly on the market,“ summarizes Strüver.
The new brand can be experienced from September 10 to 14 in Stuttgart at AMB, the trade fair for metalworking. CeramTec will be presenting its SPK portfolio for the first time at stand B60 in hall 1.
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