Communication Consultants

Industrial sensors, network technology and RFID – sensor and automation specialist Balluff opens the door to the world of Industrial IoT. Here, superficiality has no chance, successful communication has to be professional at eye level.

Industry 4.0 as central topic

As a global family-owned company pursuing to shape the future of automation, Balluff not only constantly develops its solutions and processes, but also its corporate culture and communication which are characterized by transparency and openness. By means of this openness, technically demanding automation issues or the corporate strategy are edited to be easily understandable. The claim to charge technical topics with emotions and thus, reaching internal such as external stakeholders in a targeted manner and across all channels, runs through the entire communication: Whether the aim is building an international communicator network for an efficient and transnational social media management, creating video statements for internal communications or the implementation of international online campaigns – CC supports with expertise and quality.

Providing insights

Balluff is both a family-owned company and an important employer in the region. Therefore, the regional media work in the daily press plays an important role without neglecting the trade press. Again, the communicative openness shows off: At the annual press talk, specialized and local journalists were able to have a look at the modern production plants at the headquarters and directly discuss the business development with the corporate management. Accordingly, Balluff positions itself as a technological leader, an enabler of Industry 4.0 and a modern family-owned company.