Let’s be brief: we won the International German PR Award, namely, in the category “Corporate Communication: Image, Reputation and Corporate Branding”. For and with the German Institute for Standardization (Deutsches Institut für Normung – DIN), we’ve really racked our brains about how we’re making DIN a big name on the occasion of its 100th birthday. And we obviously succeeded very much in doing so. As the jury so nicely writes in the statement: “With a lot of humor and very good craftsmanship, a venerable institution was dusted off and made relevant again”. We couldn’t have said that more beautifully ourselves.