New perspectives
- Corporate publishing
- Editorial design and infographic
- Concept, editing and consulting
- Issues: 3 x per year
- Pages: 36
- Circulation: 225,000
- Language: German
- Concept, realization and ongoing support of the magazine website
CC-Client since 2007
vivida bkk resulted from the merger of Schwenninger Krankenkasse with atlas BKK ahlmann on January 1, 2021.
Less health insurance company, more vivida bkk! Instead of the hundredth allergy advice, the customer magazine published by the health insurance company vivida bkk puts people and thrilling stories in the spotlight. The themed magazine leaves trodden paths, takes heart and shows new perspectives – thanks to an authentic visual language.
Fun meets facts: The mix of topics includes news from the insurance company, interviews, detailed reports, infographics and entertaining as well as (un)necessary facts. Editorial content and company topics are, however, strictly separated - so the reader knows what to expect. In a subtle way, the magazine perspektive carries values of the company, positions it as a reliable service provider and therefore strengthens the image.
For the biggest possible synergies, all topics are harmonized with ongoing marketing activities by vivida bkk. All actions are meant to enhance the connection between customers, partners, employees and vivida bkk and to arouse interest of new customers.
„The CC team knows us well and is familiar with all of our topics. As an energetic and competent partner, CC always finds a great mix of creativity and integrity. This provides us with a modern and versatile marketing tool that sticks out from mainstream boredom of health insurance magazines.”
Daniel Repp, Head of Marketing, Schwenninger Krankenkasse (2018), now vivida bkk
CC-CONTACT
Thomas Vollmer
+49 711 97893-13
vollmer@cc-stuttgart.de