- Corporate publishing
- Editorial design and infographic
- Concept, editing and consulting
- Issues: 4 x per year
- Pages: 36
- Circulation: 200,000
- Language: German
- Concept, realization and ongoing support of the magazine website
CC-Client since 2007
Less health insurance company, more Schwenninger! Instead of the hundredth allergy advice, the customer magazine published by the health insurance company Schwenninger Krankenkasse puts people and thrilling stories in the spotlight. The themed magazine leaves trodden paths, takes heart and shows new perspectives – thanks to an authentic visual language.
Fun meets facts: The mix of topics includes news from the insurance company, interviews, detailed reports, infographics and entertaining as well as (un)necessary facts. Editorial content and company topics are, however, strictly separated - so the reader knows what to expect. In a subtle way, the magazine perspektive carries values of the company, positions it as a reliable service provider and therefore strengthens the image.
For the biggest possible synergies, all topics are harmonized with ongoing marketing activities by the Schwenninger. All actions are meant to enhance the connection between customers, partners, employees and the Schwenninger and to arouse interest of new customers.