One brand, many voices
- Strategy, conception and consulting
- Support communication on international social media channels
- Implementation of international content packages
- Creation of sales support material
- Digital trade fair communication
- Editorial support Corporate Influencer
CC-Client since 2018
They transport energy or data: connecting technologies such as cables or connectors. Without them, there would be no digitalization. Cable and connection solutions are hidden champions – they work so well, but are not always the first thing that comes to mind when talking about Industry 4.0. In order to change this for LAPP customers, we provide them with the right content – at the right time and place. Our portfolio ranges from industry-relevant product information sent out via direct mailing or social media communication tailored to target groups or an informative and at the same time emotional film production. In close cooperation with LAPP, we prepare multimedia content – for various channels and formats. We also implement key messages internationally and support regional marketing teams (LA EMEA region) with content packages – made for target groups in print and digital communications.
Preparing content centrally according to the Digital First concept creates a globally uniform brand image. In order to empower employees to publish contents themselves, we came up with internal guidelines, a lively exchange and templates for various contents. The effect: Many voices speak with one message on relevant channels. The professional community on LinkedIn plays a central role in online communication for the corporate influencers of LAPP. Fast, direct and authentic.