GRENKE
“Mittelpunkt” magazine means more

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“Mittelpunkt” magazine means more

“Mittelpunkt” magazine means more

  • Corporate publishing
  • Editorial design and infographics
  • Strategy and consultation
  • Issues: 4x per year
  • Pages: 36
  • 6,000 copies per issue
  • Languages: German, French and Danish

Money is not something you talk about, or so people say. This makes working on a customer magazine for a financial specialist rather difficult. So it’s best not to mention money at all. That’s how we do things for Grenke AG from Baden-Baden. And the result is “Mittelpunkt”.

The magazine highlights topics that don’t seem related to money at first glance – relationships, movement, speed, innovations and partnership. Mittelpunkt bridges the gap between business and lifestyle. Mittelpunkt is a balancing act of factual information, intelligent entertainment and useful advice for readers’ private and professional lives. The magazine makes use of the full range of genres – reports, interviews, commentaries, glosses, contemporary topics, as well as more unusual stories. There are virtually no limits to subject matter. And it´s all written and edited by professionals.

This goes down well – with the readers and Grenke alike. As a result, some of its customer marketing communications are based on the magazine’s content. So it turns out you can talk about money – at least in a roundabout way.

CC CLIENT FOR 

6
YEARS
„The CC team invests creativity, precision, passion and discipline in producing our customer magazine. We appreciate such reliable and enjoyable team work.“
Gilles Christ, Chief Sales Officer, Grenke AG

CC CONTACT

Alexander Praun
praun@cc-stuttgart.de
+49 711 97893-19