“Mittelpunkt” magazine means more
- Corporate publishing
- Editorial design and infographics
- Strategy and consultation
- Issues: 4x per year
- Pages: 36
- 6,000 copies per issue
- Languages: German, French and Danish
Money is not something you talk about, or so people say. This makes working on a customer magazine for a financial specialist rather difficult. So it’s best not to mention money at all. That’s how we do things for Grenke AG from Baden-Baden. And the result is “Mittelpunkt”.
The magazine highlights topics that don’t seem related to money at first glance – relationships, movement, speed, innovations and partnership. Mittelpunkt bridges the gap between business and lifestyle. Mittelpunkt is a balancing act of factual information, intelligent entertainment and useful advice for readers’ private and professional lives. The magazine makes use of the full range of genres – reports, interviews, commentaries, glosses, contemporary topics, as well as more unusual stories. There are virtually no limits to subject matter. And it´s all written and edited by professionals.
This goes down well – with the readers and Grenke alike. As a result, some of its customer marketing communications are based on the magazine’s content. So it turns out you can talk about money – at least in a roundabout way.