Bosch Thermotechnik
Multi-brand strategists – both competitors and team members

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Multi-brand strategists – both competitors and team members

Multi-brand strategists – both competitors and team members

  • Concept & consultation
  • Corporate publishing
  • Media work
  • Film and video
  • Social media
  • Events and trade fairs
  • Editorial design and infographics

Brand PR is a classic everyday task for a PR agency. However, running the PR for two brands that are active in the same sector, and which are both market leaders, represents a unique challenge. We support the PR for the two high-tech specialists Buderus and Junkers Bosch – brands which are both owned by Bosch Thermotechnik GmbH.

The key challenges are brand positioning, avoiding PR cannibalization effects and establishing individual strengths anc character of each brand name.

How do we do it? By developing content that highlights their special assets and distinguishing features. After 20 years of close collaboration, we have developed a profound and rich understanding of each brand and our own intricate knowledge of the market and its players. We continue to sharpen each brand image with smart and finely-tuned communication initiatives. And, after all these years, we maintain our unstinting enthusiasm for the dynamic development in the thermotechnology sector – every day´s a new day!


“We have enjoyed a good working relationship with CC for over 20 years. CC knows the technology, market and players. The team in Stuttgart provides reliable support for our brand and corporate communications.”
Thomas Pelizaeus, Head of Corporate Communication at Bosch Thermotechnik GmbH, Wetzlar


Klaus Papp
+49 711 97893-16