Emil Müller GmbH is now operating globally under the brand name EMG – The Saltcore Experts. With this relaunch, the wholly owned CeramTec subsidiary positions itself as an international expert brand for salt cores, sending a clear signal for innovation, global presence, and a distinct brand identity.
- Global brand relaunch as EMG – The Saltcore Experts
- Over 40 years of expertise in salt core manufacturing
- Expanded focus into consumer, sanitary and power tool applications
Over 40 years of Expertise in Salt Cores
EMG has stood for top-tier expertise in salt core manufacturing for more than four decades – with production sites in Germany, Poland, Brazil, Mexico, and India. Over 20 million cores produced annually show its technological leadership in complex, customer-specific applications.
Focus on demanding applications – beyond the Automotive industry
“With the relaunch, the EMG brand sharpens its focus: We develop and manufacture salt core solutions for demanding applications – not only in the automotive industry, but also in markets such as sanitary technology, power tools and mechanical engineering. The expanded product portfolio makes EMG a competent partner for numerous industries“ says Christopher Suff, Managing Director of EMG.
Consistent international brand image
The new brand identity features a consistent corporate design, including a new logo and redesigned website: http://www.emgsaltcores.com. “This gives EMG a unified global presence. It fosters recognition, trust and a sense of closeness with our customers and partners,” says Suff.
As “EMG by CeramTec”, EMG operates independently in the market – with a clearly differentiated business model within the CeramTec Group. “With the brand relaunch and the expansion of our product portfolio into additional industries such as sanitary and mechanical engineering, we are taking the next step toward the future,” Suff summarizes.
EMG at Euroguss Mexico 2025
The new brand identity will be showcased for the first time at Euroguss Mexico 2025, taking place from October 15 to 17, where EMG will present its customer-specific salt core solutions at booth EG22. EMG will also exhibit at the Euroguss 2026 in Nuremberg.
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