<span class='kunde'>HiKOKI</span> <br/>An international brand reinvents itself

HiKOKI
An international brand reinvents itself

About changing and staying the same: Hitachi becomes HiKOKI

Status quo & task

Not just since Facebook became Meta, one thing has been true: there is a lot at stake when it comes to rebranding. The well-established brand Hitachi Powertools has presented itself under the new name of HiKOKI since 2018. Following an acquisition, the power tool manufacturer had decided to reposition a well-known brand under a new name worldwide. Professional communication consulting is crucial for success. CC prepared and supported the brand launch with customized communications across Europe. The campaign included developing an international PR and social media strategy for HiKOKI’s European headquarters and national offices as well as coordinating all PR and social media measures.

A new name needs a new story that works across Europe.

Strategy & Approach

A comprehensive multi-channel content strategy with the goal of raising brand awareness in Europe was at the core of the rebranding campaign. The focus was on bringing the new brand name to life and creating a brand identity. Bringing the different national offices‘ communication interests together to turn them into a flexible strategy proved to be the main challenge.

Bringing content where it’s seen.

Solution

Social media platforms are the ideal tool to spread one’s message. CC created central content plans in order to restart activities on the various social media channels. Uniform standards and a optimal workflow now provide the national offices with content packages that enrich content on platforms like Instagram, LinkedIn, and Facebook and tell the HiKOKI story. The digital content strategy is closely intertwined with continuos and classic press relations measures.

HiKOKI Social Meida Wall
Contact
Hubert Heinz, Managing Partner

Hubert Heinz

+49 711 97893-21
heinz@cc-stuttgart.de

<span class='kunde'>BALLUFF</span> <br/>From medium-sized business to global player

BALLUFF
From medium-sized business to global player

Communication Consultants Referenz Balluff

From medium-sized business to global player

  • Conception and consulting
  • Global social media appearance/ presence
  • Corporate Publishing
  • Creation of video statements for internal communications
  • Regional media relations and PR support

CC-Client since 2015

Industrial sensors, network technology and RFID – sensor and automation specialist Balluff opens the door to the world of Industrial IoT. Here, superficiality has no chance, successful communication has to be professional at eye level.

Industry 4.0 as central topic

As a global family-owned company pursuing to shape the future of automation, Balluff not only constantly develops its solutions and processes, but also its corporate culture and communication which are characterized by transparency and openness. By means of this openness, technically demanding automation issues or the corporate strategy are edited to be easily understandable. The claim to charge technical topics with emotions and thus, reaching internal such as external stakeholders in a targeted manner and across all channels, runs through the entire communication: Whether the aim is building an international communicator network for an efficient and transnational social media management, creating video statements for internal communications or the implementation of international online campaigns – CC supports with expertise and quality.

Providing insights

Balluff is both a family-owned company and an important employer in the region. Therefore, the regional media work in the daily press plays an important role without neglecting the trade press. Again, the communicative openness shows off: At the annual press talk, specialized and local journalists were able to have a look at the modern production plants at the headquarters and directly discuss the business development with the corporate management. Accordingly, Balluff positions itself as a technological leader, an enabler of Industry 4.0 and a modern family-owned company.

Communication Consultants Corporate Publishing Referenz
Communication Consultants Corporate Publishing Referenz
Communication Consultants Social Media Referenz
“CC supports the topics of corporate communications in a timely and target-group-oriented manner and knows how to jointly bring the communication one step further.”
Sandra Nippert, Corporate Communication Balluff GmbH
Communication Consultants Corporate Publishing Referenz
Communication Consultants Corporate Publishing Referenz
Communication Consultants Corporate Publishing Referenz

CC-CONTACT

<span class='kunde'>UPONOR</span> <br/>Communicate uniformly across Europe

UPONOR
Communicate uniformly across Europe

How relevant content gets to where it’s needed.

Status quo & task

In the end, it’s always about content. So it was certainly a good idea for us to think from the end for our client Uponor – even though the task was clear from the start. What was needed was a holistic PR for the European PR network from Uponor. At the centre of this strategy is relevant content, which we now create for different channels and pass on to the PR managers in the countries. There, the content is distributed and adapted to the requirements of the local markets. For Uponor, we create reference and technical articles, press releases, newsletters, white papers and content for social media.

CC Client since 2020

Why it’s worth to look very carefully at the beginning.

Strategy & approach

Every piece of content must support the communication goals and thus the corporate goals of our client. The PR strategy that we developed together with Uponor at the beginning of the cooperation clearly focuses on the performance of the content and on a smooth European editorial process with clear responsibilities. The consistent use of the defined KPIs shows the radiance that relevant content can have. Would you like an example? Our reference example Greenspace from Spain. The centrally created content is now used in various forms throughout Europe.

How guardrails help to stay on track.

Solution

When different people from different countries with different wishes and requirements work together around PR, guardrails are needed. They keep Uponor’s European multi-channel PR on track. One example: the social media style guide. It supports the units in creating their own postings for LinkedIn, Facebook, Instagram and Twitter. It includes design guidelines, but also advice on the right formats, the appropriate use of #hashtags and the use of emojis.

Contact
Andreas Dölker, Beratung

Andreas Dölker
Head of Crossmedia Content

+49 711 97893-51
doelker@cc-stuttgart.de

<span class='kunde'>MIMACOM</span> <br/>Brand positioning for true doers

MIMACOM
Brand positioning for true doers

Communication Consultants Referenz mimacom

Brand positioning for true doers

  • Conception and consulting
  • Brand positioning
  • Corporate design
  • Web design
  • Icons and illustration
  • (Visual) imagery
  • SEO concept

CC-Client since 2017

Digital. Innovation. Engineers. That´s mimacom. In other words, now also visible, noticeable and marvelously adaptable as a brand on all channels. At mimacom, more than 220 consultants, software architects, developers and specialists work for individual software solutions for complex digitalization projects. Ranging from clouds, to IoT platforms, and enterprise solutions – the products of mimacom are not always easily conveyed by one click. That´s typical for B2B and therefore, a typical case for us.

This project has shown that brand positionings can be realized very quickly. Already a few months after our first workshop, the new mimacom website went live in record time. Due to Scrum and Co., we could sharpen the brand profile, develop the corporate design and implement the web design before, within just a few weeks. In doing so, we were perfectly supported by the agile software developers from mimacom who coded parallelly. Also, the SEO concept as well as the on-page and off-page optimization went in rapid succession and, above all, hand in hand with mimacom.

Communication Consultants Corporate-Design Referenz
Communication Consultants Corporate-Design Referenz
Communication Consultants Webdesign Referenz
Communication Consultants Corporate Design Icons Referenz
Communication Consultants Corporate Design Icons Referenz
“mimacom developed customized software solutions for complex digitalization projects. In CC, we found a sparring partner who brilliantly mastered the challenging task of creating a new brand positioning.”
Tim Weinmann, Chief Marketing & Sales Officer, mimacom group
Communication Consultants Webdesign Referenz

CC-CONTACT

David Dharsono
+49 711 97893-74
dharsono@cc-stuttgart.de

<span class='kunde'>LAPP</span> <br/>One brand, many voices

LAPP
One brand, many voices

Communication Consultants Social-Media Referenz

One brand, many voices

  • Strategy, conception and consulting
  • Support communication on international social media channels
  • Implementation of international content packages
  • Creation of sales support material
  • Digital trade fair communication
  • Editorial support Corporate Influencer

CC-Client since 2018

They transport energy or data: connecting technologies such as cables or connectors. Without them, there would be no digitalization. Cable and connection solutions are hidden champions – they work so well, but are not always the first thing that comes to mind when talking about Industry 4.0. In order to change this for LAPP customers, we provide them with the right content – at the right time and place. Our portfolio ranges from industry-relevant product information sent out via direct mailing or social media communication tailored to target groups or an informative and at the same time emotional film production. In close cooperation with LAPP, we prepare multimedia content – for various channels and formats. We also implement key messages internationally and support regional marketing teams (LA EMEA region) with content packages – made for target groups in print and digital communications.

Preparing content centrally according to the Digital First concept creates a globally uniform brand image. In order to empower employees to publish contents themselves, we came up with internal guidelines, a lively exchange and templates for various contents. The effect: Many voices speak with one message on relevant channels. The professional community on LinkedIn plays a central role in online communication for the corporate influencers of LAPP. Fast, direct and authentic.

LAPP_Linkedin_Joanna_Amor

Joanna Amor
Team Leader Marketing Content LA EMEA
Go directly to the LinkedIn profile

LAPP_Linkedin_Tobias-Klein

Tobias Klein
Head of Project Hub Industrial
Go directly to the LinkedIn profile

“CC has not only internalized our content thinking, but is driving it forward. Creative formats and linguistic precision help us communicate the right content to the right audience.”
Joanna Amor, Team Leader Marketing Content LA EMEA, LAPP

CC-CONTACT

Thomas Vollmer
+49 711 97893-13
vollmer@cc-stuttgart.de