Media relations Archive - Page 2 of 2 - Communication Consultants GmbH

They transport energy or data: connecting technologies such as cables or connectors. Without them, there would be no digitalization. Cable and connection solutions are hidden champions – they work so well, but are not always the first thing that comes to mind when talking about Industry 4.0. In order to change this for LAPP customers, we provide them with the right content – at the right time and place. Our portfolio ranges from industry-relevant product information sent out via direct mailing or social media communication tailored to target groups or an informative and at the same time emotional film production. In close cooperation with LAPP, we prepare multimedia content – for various channels and formats. We also implement key messages internationally and support regional marketing teams (LA EMEA region) with content packages – made for target groups in print and digital communications.

Preparing content centrally according to the Digital First concept creates a globally uniform brand image. In order to empower employees to publish contents themselves, we came up with internal guidelines, a lively exchange and templates for various contents. The effect: Many voices speak with one message on relevant channels. The professional community on LinkedIn plays a central role in online communication for the corporate influencers of LAPP. Fast, direct and authentic.

Family enterprise WOLFF & MÜLLER is a big name in Germany’s construction industry – one that stands out from the crowd. While many construction firms market themselves as traders of construction services and increasingly outsource the actual construction process, WOLFF & MÜLLER is strengthening its in-house construction expertise. The company offers systematic quality in response to the price war taking place in the industry, with process-orientated and digital forms of construction playing a key role. For example, WOLFF & MÜLLER is a pioneer in building information management (BIM), virtual reality, drones and the networking of building sites and construction machinery. The company attaches great importance to sustainability, too.

Since 2010, Communication Consultants has helped WOLFF & MÜLLER convey these strengths both internally and externally. Be it an employee magazine, newsletter, press release or specialist article, all measures derive from the company’s current strategic goals. In the process, we collaborate closely with the holding company’s management board and its marketing agency Floor 7. Besides the individual construction companies that make up the WOLFF & MÜLLER Group, CC also serves partners and subsidiaries such as DQuadrat Real Estate and WOLFF & MÜLLER Immobilien.

As their external press office, we take care of the media work largely independently – with noticeable and measurable success. In recent years, WOLFF & MÜLLER has enjoyed a high profile in the construction and real estate trade press, not to mention in the national daily press and business media. The editorial teams know the company provides them with sound and reliable content, be it about construction projects or current industry topics such as digitalization and employer branding. Media work is an important piece of the puzzle for the public image of the Group, which has already won multiple awards, including building construction company of the year.

Communication Consultants

One brand, many voices

“CC has not only internalized our content thinking, but is driving it forward. Creative formats and linguistic precision help us communicate the right content to the right audience.”

Joanna Amor, Team Leader Marketing Content LA EMEA, LAPP

CC-CONTACT

WOLFF & MÜLLER
Communicating a passion for construction

Communicating a passion for construction

Dr. Albert Dürr, Managing Partner of the WOLFF & MÜLLER Group

CC-CONTACT