Media relations Archive - Communication Consultants GmbH

<span class='kunde'>ZEISS SMT</span> <br/>Knowledge turns into Wow

ZEISS SMT
Knowledge turns into Wow

The fact that you are currently reading this text on a laptop or smartphone is probably partly due to ZEISS. The Semiconductor Manufacturing Technologies (SMT) division manufactures the world's most precise mirrors and other optics for semiconductor manufacturing. Together with its strategic partner ASML and TRUMPF, as well as around 1,200 other partners, ZEISS has developed the world's only EUV lithography for manufacturing the smallest, most energy-efficient and most powerful microchips. Quite a few superlatives for a technology that enables structures of 13.5 nanometers – that's up to 5,000 times finer than a human hair. This is possible thanks to precision, attention to and appreciation of detail. This also applies to the content on the new SMT website, for the online magazine, for applicants and journalists.

Numerical aperture, immersion or Moore's law: the topics and products from ZEISS are as fascinating as they are complex. ZEISS optics ensure that the light falls on the right spot with nanometer precision in microchip manufacturing or process control. The optical system for EUV lithography consists of more than 35,000 individual parts and weighs around 3.5 tons. We dig deep into ZEISS’ topics and prepare them so precisely that they reach the intended target group – thanks to search engine optimization (SEO). In this way, we strengthen the employer brand of ZEISS SMT and help to find additional professionals for the next technological leap in the semiconductor industry.

HiKOKI
An international brand reinvents itself

Not just since Facebook became Meta, one thing has been true: there is a lot at stake when it comes to rebranding. The well-established brand Hitachi Powertools has presented itself under the new name of HiKOKI since 2018. Following an acquisition, the power tool manufacturer had decided to reposition a well-known brand under a new name worldwide. Professional communication consulting is crucial for success. CC prepared and supported the brand launch with customized communications across Europe. The campaign included developing an international PR and social media strategy for HiKOKI’s European headquarters and national offices as well as coordinating all PR and social media measures.

<span class='kunde'>VIVIDA BKK</span> <br/>Health? Is everything.

VIVIDA BKK
Health? Is everything.

“Health is not everything, but without health everything is nothing.” Philosopher Arthur Schopenhauer already knew that. But people often only think about their own health when they are not (or any longer) feeling well. Yet, there are numerous ways to improve your own health. The vivida bkk is one of the top 20 public health insurance companies in Germany. With around 850 health experts at 16 locations, the vivida bkk cares for the health of around 350,000 people. We support the vivida bkk in all areas of communication: as a sparring partner for the internal and external communication strategy, in the implementation of the customer magazine "vida" (print and digital), with recruiting and explanatory videos or on social media.

In your early 20s, you usually still feel "invulnerable", but when you get older, visits to the doctor's office become a part of everyday life. And when you start a family, completely different health issues arise. That is why vivida bkk takes a holistic view of health with its three main pillars: physical, mental and social health. Each pillar is given different weight depending on the stage of life. We also take a holistic view of communication for vivida bkk, keeping the respective target group in mind and creating synergies between online and offline communication channels wherever possible.

Empathic, unexpected and grounded: These words describe the vida, vivida bkk’s costumer magazine. The magazine's topics and design are grounded, but also sometimes unexpected. We approach topics empathetically, are conscious when dealing with sensitive issues, but also do not embellish anything. The magazine encourages its readers to engage with all facets of health. It surprises but is also grounding. This is achieved with a creative design and editorial mix of informative and entertaining topics from the everyday lives of our readers - even outside the mainstream. We tell authentic stories and explain relevant health topics with specially created infographics.

<span class='kunde'>BALLUFF</span> <br/>From medium-sized business to global player

BALLUFF
From medium-sized business to global player

Industrial sensors, network technology and RFID – sensor and automation specialist Balluff opens the door to the world of Industrial IoT. Here, superficiality has no chance, successful communication has to be professional at eye level.

Industry 4.0 as central topic

As a global family-owned company pursuing to shape the future of automation, Balluff not only constantly develops its solutions and processes, but also its corporate culture and communication which are characterized by transparency and openness. By means of this openness, technically demanding automation issues or the corporate strategy are edited to be easily understandable. The claim to charge technical topics with emotions and thus, reaching internal such as external stakeholders in a targeted manner and across all channels, runs through the entire communication: Whether the aim is building an international communicator network for an efficient and transnational social media management, creating video statements for internal communications or the implementation of international online campaigns – CC supports with expertise and quality.

Providing insights

Balluff is both a family-owned company and an important employer in the region. Therefore, the regional media work in the daily press plays an important role without neglecting the trade press. Again, the communicative openness shows off: At the annual press talk, specialized and local journalists were able to have a look at the modern production plants at the headquarters and directly discuss the business development with the corporate management. Accordingly, Balluff positions itself as a technological leader, an enabler of Industry 4.0 and a modern family-owned company.

<span class='kunde'>UPONOR</span> <br/>Communicate uniformly across Europe

UPONOR
Communicate uniformly across Europe

In the end, it’s always about content. So it was certainly a good idea for us to think from the end for our client Uponor – even though the task was clear from the start. What was needed was a holistic PR for the European PR network from Uponor. At the centre of this strategy is relevant content, which we now create for different channels and pass on to the PR managers in the countries. There, the content is distributed and adapted to the requirements of the local markets. For Uponor, we create reference and technical articles, press releases, newsletters, white papers and content for social media.

Every piece of content must support the communication goals and thus the corporate goals of our client. The PR strategy that we developed together with Uponor at the beginning of the cooperation clearly focuses on the performance of the content and on a smooth European editorial process with clear responsibilities. The consistent use of the defined KPIs shows the radiance that relevant content can have. Would you like an example? Our reference example Greenspace from Spain. The centrally created content is now used in various forms throughout Europe.

<span class='kunde'>DIN</span> <br/>This is not normal. But quite successful.

DIN
This is not normal. But quite successful.

What could be more obvious than designing the communication for DIN, the German Institute for Standardization, in an absolutely standardized way? This is precisely why we prefer doing it differently – and like this, we attract the attention that DIN deserves. We do that with a customer magazine which is called A4, which is published in a way more compact format and which convinces with exceptional stories and a fresh layout off the norm. With customized public relations that exactly transport the messages which were defined in advance. With creative ideas for social media with our “DINstage”. And with a reputation management which is strategically placing all communication measures on a solid footing and which makes success measurable.

By the way, being different clearly is well received. For example, by the jury of the 8^th International Creative Media Award which honored the concept of our outstanding brochure “DIN – From Zero to One Hundred/ Von Null auf Einhundert” with a Gold Award. It also goes down well with the media that, due to our jubilee communication, reported more than 1000 times about 100 years of DIN in nearly three months.