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<span class='kunde'>METABO</span> <br/>Change of strategy – an inroad into the minds of the target group

METABO
Change of strategy – an inroad into the minds of the target group

Change of strategy – an inroad into the minds of the target group

  • Concept and consultation
  • Media work
  • Press interviews and events
  • Social media
  • Web design and programming
  • Product launches
  • Executive Board communication
  • Change communications
  • Brand positioning

Movement is good for a company, but if it’s channeled in different directions, it can be difficult to maintain a sound balance.  In the late 2000s, Metabo’s attempt to straddle the market for DIY enthusiasts and tradesmen became an increasingly difficult challenge for the tradition-steeped, southern German electrical power tool manufacturer. So the new CEO Horst W. Garbrecht ordered a conscious repositioning of the company in 2009.

In order to cement the right image in the target groups’ minds, we joined forces with the Board of Directors to develop the “Metabo Story”. While the Nürtingen workforce is focusing hard once again on manufacturing electrical power tools for professionals, we produce the appropriate content for state-of-the-art media work, social media and speakers’ opportunities. We bring the kind of real stories to life that readers find authentic, credible and fascinating. And we work on continuously developing the overarching communications strategy. 

Metabo has shown dynamism, flexibility, courage and passion to shore its position long-term in the sector – away from the precarious balancing act toward a sure-footed approach and the status of an innovative and globally successful pioneer. In turn, we support Metabo’s efforts to galvanize professionals’ faith in the brand with a great deal of creativity, profound understanding, smart communications measures and a campaign that reaches the target group.

CC CLIENT FOR 

8
YEARS
“Communication Consultants has not only absorbed Metabo’s strategy, but is fully on board as our external partner. What’s more, it coaches us in communications and strategic issues – we can no longer imagine Metabo any other way.”
Horst W. Garbrecht, CEO Metabo

CC CONTACT

Hubert Heinz
heinz@cc-stuttgart.de
+49 711 97893-21

<span class='kunde'>Bosch</span> <br/>Explaining “Invented for Life”

Bosch
Explaining “Invented for Life”

Explaining “Invented for Life”

  • Strategy & consultation
  • Corporate publishing
  • Media work
  • Change communications
  • Training and workshops
  • Employer branding
  • Film and video
  • Social media management
  • Events and trade fairs
  • Editorial design and infographics
  • Web design and programming

There is something special about Bosch. This international and adaptable technology and service company has been rooted in Germany since 1886 – and over the decades has developed into a global powerhouse.

For over 20 years, we have been up close to the topics that matter most to the employees and customers of Bosch. Together with our Bosch partners from more than 50 different divisions and locations, we develop innovative and inspiring media formats. This applies to both internal and external target groups, as well as all industry-driven business sectors – from Mobility Solutions and Industrial Technology to Energy and Building Technology.

Throughout this collaboration we have always striven to fully contextualize the Bosch “Invented for Life” claim and decipher even technically complex subjects in such a way that makes them perfectly understandable.

“Real communication professionals who set to work creatively and efficiently.”
Claudia Arnold, Press Officer for German Locations at Robert Bosch GmbH

CC CLIENT FOR 

22
YEARS

The video shows the Bosch Connect Cube

How can members of the Bosch Automotive Steering business unit be encouraged to try out Bosch Connect? The task was to inform people about the features of the internal social enterprise platform at Bosch and to make this new way of collaborating appealing to them. The concept revolves around the Bosch Connect Cube, a virtual 3D topic die that can be explored using virtual reality goggles. The Bosch Connect Cube is an inspirational example for communicating complex subject matter using state-of-the-art VR technology.

The Bosch Connect Cube won the internal Bosch Communications Award 2017 and was nominated for the Digital Communications Awards 2016.


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CC CONTACT

Christine Fröhler
froehler@cc-stuttgart.de
+49 711 97893-37