<span class='kunde'>BITZER</span> <br/>Making visible what is hidden

BITZER
Making visible what is hidden

Making visible what is hidden

  • Corporate communications
  • Social Media
  • Corporate publishing
  • Employer branding
  • Film and video
  • Editorial design and infographic

CC-Client since 2013

BITZER is the global player and innovation driver of refrigeration and air conditioning technologies. Compressor technology made by BITZER is a central component of refrigeration and air conditioning equipment and cools temperature-sensitive goods. Their products maintain optimum temperatures on buses, trains and in buildings and are part of modern cooling systems. As the only company worldwide, the traditional enterprise based in Sindelfingen, Germany, develops and manufactures all three compressor technologies: reciprocating, screw and scroll compressors.

The heart of refrigeration and cooling equipment is often hidden. A good reason for Communication Consultants (CC) to support BITZER by making visible what is usually concealed from the outside. Since 2013, CC has been doing classic PR work, corporate publishing, social media as well as film and individual projects on a broad scale for BITZER. A current highlight project for the company is the new and 70 meter high corporate headquarters in Sindelfingen. CC accompanies the building phase with a suitable communication concept. „BITZER’s transparency in regards to the new building and its integration into the neighborhood sheds a good light on the company“, judged the local newspaper in Sindelfingen.

For BITZER’s social media channels, namely Facebook, Google+, Twitter, YouTube, LinkedIn, and Xing, CC has developed shareables, headers, videos to name just a few. The agency also oversees and edits the modern online customer magazine COMPACT with interesting news, user stories and trade fair videos in German and English for readers worldwide. The printed staff magazine COMPRESSED comes in three languages and provides all BITZER employees around the world with corporate news.

Highlights so far are the two award-winning moving pictures: the ECOSTAR condensing unit image film and the IQ module film. As the third major film project, we have produced the ECOLITE film for the traditional Sindelfingen company.

“Communication is the best tool to make people, companies, products and services known. Thereby the digital transformation is a huge challenge. Great chances and potentials open up with the right approach. I am happy that we found a reliable partner to support us by reaching our corporate goals. The team at Communcation Consultants always keeps their promises.”
Patrick Koops, Head of Public Relations und spokesperson BITZER

CC-CONTACT

Dr. Bernard Schüler
+49 711 97893-43
schueler@cc-stuttgart.de

<span class='kunde'>BALLUFF</span> <br/>From medium-sized business to global player

BALLUFF
From medium-sized business to global player

Communication Consultants Referenz Balluff

From medium-sized business to global player

  • Conception and consulting
  • Global social media appearance/ presence
  • Corporate Publishing
  • Creation of video statements for internal communications
  • Regional media relations and PR support

CC-Client since 2015

Industrial sensors, network technology and RFID – sensor and automation specialist Balluff opens the door to the world of Industrial IoT. Here, superficiality has no chance, successful communication has to be professional at eye level.

Industry 4.0 as central topic

As a global family-owned company pursuing to shape the future of automation, Balluff not only constantly develops its solutions and processes, but also its corporate culture and communication which are characterized by transparency and openness. By means of this openness, technically demanding automation issues or the corporate strategy are edited to be easily understandable. The claim to charge technical topics with emotions and thus, reaching internal such as external stakeholders in a targeted manner and across all channels, runs through the entire communication: Whether the aim is building an international communicator network for an efficient and transnational social media management, creating video statements for internal communications or the implementation of international online campaigns – CC supports with expertise and quality.

Providing insights

Balluff is both a family-owned company and an important employer in the region. Therefore, the regional media work in the daily press plays an important role without neglecting the trade press. Again, the communicative openness shows off: At the annual press talk, specialized and local journalists were able to have a look at the modern production plants at the headquarters and directly discuss the business development with the corporate management. Accordingly, Balluff positions itself as a technological leader, an enabler of Industry 4.0 and a modern family-owned company.

Communication Consultants Corporate Publishing Referenz
Communication Consultants Corporate Publishing Referenz
Communication Consultants Social Media Referenz
“CC supports the topics of corporate communications in a timely and target-group-oriented manner and knows how to jointly bring the communication one step further.”
Sandra Nippert, Corporate Communication Balluff GmbH
Communication Consultants Corporate Publishing Referenz
Communication Consultants Corporate Publishing Referenz
Communication Consultants Corporate Publishing Referenz

CC-CONTACT

Felix Reidinger
+49 711 97893-42
reidinger@cc-stuttgart.de

<span class='kunde'>DIN </span> <br/>This is not normal. But quite successful.

DIN
This is not normal. But quite successful.

Communication Consultants Referenz DIN

This is not normal. But quite successful.

  • Conception and consulting
  • Media relations
  • Corporate publishing
  • Social media
  • Film

CC-Client since 2016

What could be more obvious than designing the communication for DIN, the German Institute for Standardization, in an absolutely standardized way? This is precisely why we prefer doing it differently – and like this, we attract the attention that DIN deserves. We do that with a customer magazine which is called A4, which is published in a way more compact format and which convinces with exceptional stories and a fresh layout off the norm. With customized public relations that exactly transport the messages which were defined in advance. With creative ideas for social media with our “DINstage”. And with a reputation management which is strategically placing all communication measures on a solid footing and which makes success measurable.

By the way, being different clearly is well received. For example, by the jury of the 8th International Creative Media Award which honored the concept of our outstanding brochure “DIN – From Zero to One Hundred/ Von Null auf Einhundert” with a Gold Award. It also goes down well with the media that, due to our jubilee communication, reported more than 1000 times about 100 years of DIN in nearly three months.

Awards

International German PR-Award 2019
Winner, category Corporate Communication: Image, Reputation and Corporate Branding MORE

German Design Award 2019
Special Mentions Award, category Excellent Communications Design MORE

GCPR Award 2019
Winner BEST B2B PR, Category Campaign Impact

ICMA (International Creative Media Award) 2018
Gold Award „Corporate Media“, category Concept MORE

“A PR agency has to be way more for us than just a vicarious agent. We wish for a fit sparring partner, experts who contribute ideas and think ahead, and agency colleagues who challenge us as client to jointly achieve the best results. In Com-munication Consultants, we discovered all these points which we were looking for.”
Andrea Schröder, Head of communications, DIN e. V.
“Wild ideas are born very quickly. But creativity always needs an appropriate volume. CC manages to combine the right approach with the right dose for DIN. The results are creative corporate publishing products that inform, entertain and surprise our target groups.”
Andrea Schröder, Head of communications, DIN e. V.

CC-CONTACT

René Jochum
+49 711 97893-35
jochum@cc-stuttgart.de

<span class='kunde'>METABO</span> <br/>Change of strategy – an inroad into the minds of the target group

METABO
Change of strategy – an inroad into the minds of the target group

Communication Consultants Referenz Metabo

Change of strategy – an inroad into the minds of the target group

  • Concept and consultation
  • Media work
  • Press interviews and events
  • Social media
  • Web design and programming
  • Product launches
  • Executive Board communication
  • Change communications
  • Brand positioning

CC-Client since 2010

Movement is good for a company, but if it’s channeled in different directions, it can be difficult to maintain a sound balance.  In the late 2000s, Metabo’s attempt to straddle the market for DIY enthusiasts and tradesmen became an increasingly difficult challenge for the tradition-steeped, southern German electrical power tool manufacturer. So the new CEO Horst W. Garbrecht ordered a conscious repositioning of the company in 2009.

In order to cement the right image in the target groups’ minds, we joined forces with the Board of Directors to develop the “Metabo Story”. While the Nürtingen workforce is focusing hard once again on manufacturing electrical power tools for professionals, we produce the appropriate content for state-of-the-art media work, social media and speakers’ opportunities. We bring the kind of real stories to life that readers find authentic, credible and fascinating. And we work on continuously developing the overarching communications strategy.

Metabo has shown dynamism, flexibility, courage and passion to shore its position long-term in the sector – away from the precarious balancing act toward a sure-footed approach and the status of an innovative and globally successful pioneer. In turn, we support Metabo’s efforts to galvanize professionals’ faith in the brand with a great deal of creativity, profound understanding, smart communications measures and a campaign that reaches the target group.

Communication Consultants Pressearbeit Referenz
“Communication Consultants has not only absorbed Metabo’s strategy, but is fully on board as our external partner. What’s more, it coaches us in communications and strategic issues – we can no longer imagine Metabo any other way.”
Horst W. Garbrecht, CEO Metabo
Communication Consultants Pressearbeit Referenz
Communication Consultants Pressearbeit Referenz
Communication Consultants Pressearbeit Referenz
Communication Consultants Pressearbeit Referenz

CC-CONTACT

Hubert Heinz
+49 711 97893-21
heinz@cc-stuttgart.de

<span class='kunde'>LAPP</span> <br/>One brand, many voices

LAPP
One brand, many voices

Communication Consultants Social-Media Referenz

One brand, many voices

  • Strategy, conception and consulting
  • Support communication on international social media channels
  • Implementation of international content packages
  • Creation of sales support material
  • Digital trade fair communication
  • Editorial support Corporate Influencer

CC-Client since 2018

They transport energy or data: connecting technologies such as cables or connectors. Without them, there would be no digitalization. Cable and connection solutions are hidden champions – they work so well, but are not always the first thing that comes to mind when talking about Industry 4.0. In order to change this for LAPP customers, we provide them with the right content – at the right time and place. Our portfolio ranges from industry-relevant product information sent out via direct mailing or social media communication tailored to target groups or an informative and at the same time emotional film production. In close cooperation with LAPP, we prepare multimedia content – for various channels and formats. We also implement key messages internationally and support regional marketing teams (LA EMEA region) with content packages – made for target groups in print and digital communications.

Preparing content centrally according to the Digital First concept creates a globally uniform brand image. In order to empower employees to publish contents themselves, we came up with internal guidelines, a lively exchange and templates for various contents. The effect: Many voices speak with one message on relevant channels. The professional community on LinkedIn plays a central role in online communication for the corporate influencers of LAPP. Fast, direct and authentic.

LAPP_Linkedin_Joanna_Amor

Joanna Amor
Team Leader Marketing Content LA EMEA
Go directly to the LinkedIn profile

LAPP_Linkedin_Tobias-Klein

Tobias Klein
Head of Project Hub Industrial
Go directly to the LinkedIn profile

“CC has not only internalized our content thinking, but is driving it forward. Creative formats and linguistic precision help us communicate the right content to the right audience.”
Joanna Amor, Team Leader Marketing Content LA EMEA, LAPP

CC-CONTACT

Felix Reidinger
+49 711 97893-42
reidinger@cc-stuttgart.de

<span class='kunde'>WOLFF & MÜLLER</span> <br/>Communicating a passion for construction

WOLFF & MÜLLER
Communicating a passion for construction

Communication Consultants Referenz WOLFF & MÜLLER

Communicating a passion for construction

  • Concept and consultation
  • Media work
  • Corporate publishing
  • Assisting with internal communication campaigns

CC-Client since 2010

Family enterprise WOLFF & MÜLLER is a big name in Germany’s construction industry – one that stands out from the crowd. While many construction firms market themselves as traders of construction services and increasingly outsource the actual construction process, WOLFF & MÜLLER is strengthening its in-house construction expertise. The company offers systematic quality in response to the price war taking place in the industry, with process-orientated and digital forms of construction playing a key role. For example, WOLFF & MÜLLER is a pioneer in building information management (BIM), virtual reality, drones and the networking of building sites and construction machinery. The company attaches great importance to sustainability, too.

Since 2010, Communication Consultants has helped WOLFF & MÜLLER convey these strengths both internally and externally. Be it an employee magazine, newsletter, press release or specialist article, all measures derive from the company’s current strategic goals. In the process, we collaborate closely with the holding company’s management board and its marketing agency Floor 7. Besides the individual construction companies that make up the WOLFF & MÜLLER Group, CC also serves partners and subsidiaries such as DQuadrat Real Estate and WOLFF & MÜLLER Immobilien.

As their external press office, we take care of the media work largely independently – with noticeable and measurable success. In recent years, WOLFF & MÜLLER has enjoyed a high profile in the construction and real estate trade press, not to mention in the national daily press and business media. The editorial teams know the company provides them with sound and reliable content, be it about construction projects or current industry topics such as digitalization and employer branding. Media work is an important piece of the puzzle for the public image of the Group, which has already won multiple awards, including building construction company of the year.

“The building sector suffers unfairly from a reputation for being outdated. We need to highlight its interesting and digital facets, not least to attract specialist workers in the face of stiff competition from other sectors. CC is our consultant and partner in this venture. The team delves deeply into into our strategic and technical topics to communicate them to the individual target groups in an easy-to-follow format.”
Dr. Albert Dürr, Managing Partner of the WOLFF & MÜLLER Group
Communication Consultants Pressearbeit für WOLFF & MÜLLER

CC-CONTACT

Markus Engel
+49 711 97893-11
engel@cc-stuttgart.de