A Lower Franconian and a Swabian meet to discuss PR topics: What sounds like the start of a joke about German dialects was in fact the beginning of a successful cooperation – today it goes far beyond the borders of Swabia and Lower Franconia.
The Finnish company Uponor, which also produces in Haßfurt in Lower Franconia, contacted us with the wish to develop a Europe-wide PR strategy. The specialist for hygienic drinking water supply and energy-efficient heating and cooling is internationally active – with several production sites and a broad sales network. PR for the Building Solutions Europe segment is managed from Germany.
So a holistic PR concept was needed: for all important channels, with strategically relevant content, efficient cooperation within the PR network and with enough freedom for the individual units in the countries. We developed this concept together with our client and are successfully putting it into practice today. Why does it work so well? Because we got along well right from the start – language barriers completely excluded.