Courageous, different, refreshing: this is the customer magazine “perspective” by Schwenninger Krankenkasse. Communication Consultants (CC) won the German Prize for Online Communication in the category “web magazine” for www.perspektive-magazin.de, the magazine website. The courageous concept, which stands out from the standard range of health insurance magazines, convinced the top-class jury of the prize which is awarded by Quadriga Media Berlin and the magazine pressesprecher. Every year, more than 50 jury members from business, science and online PR nominate the finalists in around 50 categories and select the winners on the day of the award ceremony.
In 2016, CC underwent a thorough relaunch of the “perspektive”. A new, authentic visual language, an editorial concept that tackles topics courageously and in a different way, and a state-of-the-art website. The following applies to the selection of topics: less health insurance, more Schwenninger. The “perspektive” subtly conveys the corporate values of the Schwenningen-based company, positions the health insurance company as a reliable healthcare provider and thus strengthens its image.
We would like to thank the Schwenninger Krankenkasse, which had the courage to leave the beaten tracks with us.