Communication Consultants (CC) received three final nominations at the International German PR Award 2019 for the anniversary communication campaign “From zero to one hundred” of DIN – the German Institute for Standardization. The prize is awarded annually by the German Public Relations Association/ Deutsche Public Relations Gesellschaft (DPRG). This year, it’s on April 11th in the Alte Reithalle in Stuttgart. Alexander Praun, Deputy Managing Director of CC, is excited: “Three nominations for the German PR Prize with one project are amazing. It shows that our approach to DIN has been a complete success and that the combination of data-supported strategy and tactics in combination with good old PR work and relationship management works excellently”.
According to the jury, DIN communication meets all criteria in three of the 20 categories. The “Strategic Communication” category awards medium- and long-term communication projects of strategic importance. “Image, Reputation and Corporate Branding” recognizes concepts and strategies for building and strengthening corporate brands and for dealing with image, trust, appreciation and reputation. The category “Media Work and Influencer Relations” addresses strategies and campaigns that shape topics and opinions in the media public and social networks through communication with journalists and other multipliers.
CC used the 100th anniversary of the standardization organization to bring DIN into conversation throughout Germany and to build up and improve its reputation with the help of data and to continuously measure it with reliable key figures. If you want to know more about DIN – the German Institute of Standardization e. V. – and its history you can find further information on the CC press portal (only in german), the DIN reference page or on the DIN website.