“When in Rome, do as the Romans do“: Our past experiences show that the English saying is the best advice for international PR campaigns. If you want to communicate successfully across national borders, you have to observe and understand the local cultural peculiarities and PR rules and work with on-site experts. With our partner agencies from the GlobalCom PR Network, we have been successfully supporting our industry and SME clients on the global PR scene for a long time.
As the number of businesses requesting for international PR-support is increasing, CC now has joined the Public Relations and Communications Association (PRCA). This international membership not only opens up the world of professional communicators in the United Kingdom, but also promotes the exchange with colleagues around the globe: The PRCA is the world’s largest network of PR professionals, active in 66 countries, and plays a key role in the global umbrella organization of communicators, ICCO.