Award at the first GCPR Award in Beijing

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Award at the first GCPR Award in Beijing

After two nominations and winning the internal Bosch Communications Award 2017, Communication Consultants has received another prize for its Bosch Connect Cube. The first GCPR Award, the worldwide advertised PR prize for agencies in the GlobalCom-PR network, was an immediate victory. In the B2B Creative category, the Bosch Connect Cube, which Communication Consultants realized for Bosch Automotive Steering GmbH in Schwäbisch Gmünd, won against 30 projects from 25 countries in front of a jury of experts. Prizes were awarded in a total of four categories. For B2B and B2C, GlobalCom awarded prizes for particularly creative and wide-ranging communication. The GlobalCom network comprises 70 owner-managed agencies in 60 countries worldwide.

The Bosch Connect Cube was a central element of a campaign designed to inspire all associates of the Bosch Automotive Steering division for the in-house social enterprise platform Bosch Connect. The virtual three-dimensional theme cube offered employees the opportunity to explore the new platform using virtual reality glasses – a prime example for conveying complex content using modern VR technology.

“We are delighted about the award and appreciation,” says senior consultant Klaus Papp, who was in charge of implementing the project: “Creative, modern and to the point – these are the demands we place on ourselves for such a project.